Add crypto investing, payments, and digital asset services to your platform
Support embedded finance products with real-time market data, exchange rates, and historical pricing for applications that integrate digital assets into existing customer experiences.
Embedded finance allows businesses to integrate financial services directly into their existing products instead of sending users to third-party platforms.
This can include crypto investing, digital wallets, payments, rewards, treasury services, or asset management within banking apps, e-commerce platforms, SaaS products, and fintech applications. The goal is to make financial services feel like a natural part of the customer experience.
Launching embedded crypto services means much more than adding a "Buy Crypto" button.
Users expect live prices, accurate portfolio values, transparent exchange rates, and consistent pricing across every feature. As more financial products are introduced, maintaining one source of market information becomes essential to delivering a consistent user experience.
Provide live market prices, historical data, and exchange rates for investing, wallets, payments, and other digital asset services without sourcing separate market data providers.
Use one normalized market data model so investment features, payment workflows, portfolio views, and reporting systems all calculate values from the same market information.
Display current prices, portfolio values, historical charts, and market performance using real-time and historical market data.
Use the Exchange Rates API to convert between cryptocurrencies and fiat currencies, allowing customers to view balances and transactions in their preferred reporting currency.
Expand into new cryptocurrencies, exchanges, and financial products through one standardized market data platform instead of building new pricing infrastructure for every launch.
| What You Need | Before CoinAPI | After CoinAPI |
|---|---|---|
| Launch embedded crypto features | Build market data infrastructure for every new product | Reuse one market data platform across investing, wallets, and payments |
| Keep financial products aligned | Different services rely on different pricing sources | Use one consistent market data model across every embedded feature |
| Display live customer balances | Combine prices from multiple market providers | Calculate values using normalized real-time market data |
| Support global users | Build custom currency conversion workflows | Convert values using the Exchange Rates API |
| Add new digital assets | Integrate additional pricing providers as coverage grows | Expand through one standardized market data platform |
| Create richer financial experiences | Assemble separate datasets for prices, charts, and history | Access real-time and historical market data through one integration |
